Naming and logo for a medical accessories brand with a mission to replace the “patient” identity with one of strength and resilience. Designed to echo the style and sportiness of a high-end fitness brand, the MW monogram takes the shape of a shield to subtley underscore the ideas of strength and protection. View complete Case Study below.
Logo for an event production company focused largely on female audiences. Stiletto/M monogram capitalizes on founder's real life shoe obsession to infuse the brand with human qualities. Brand name plays on her surname, Miles, in a nod to the unique hurdles professional women face along the course to success.
The first redesign of the organization's logo in its 40 year history, the WBA logo leverages the symmetry of the letter "W" to connote equality and to reference the scales of justice. In lieu of sterotypical symbols of femininity (such as scripts, brush strokes, and pastels), subtle customization of typography builds in a more commanding feminine connotation. View complete Case Study below.