Exceptional branding powered by human nature.

​I'm a brand person.
Because I'm a people person first.

​​Brands are alive. They're living, breathing, and changing all the time. Just like…people. And in just the way we need the people in our lives to be authentic — even as they grow and change — we need brands to do the same. It has to be this way for us to have solid, lasting relationships with them. And just like people, brands who forget who they are, or try to be something they're not, will lose us. After all, why be in a relationship with a brand like that? Especially with so many other fish in the sea…
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But in order for a brand to be itself, it needs to know itself first. And that can be easier said than done. Understanding the people behind the brand is what I'm hardwired for. The idea of human connection – as simple as it sounds — guides everything I do, and serves me in every area of my practice. Every brand has a sweet spot; let me help you discover, distill, and develop yours.

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We're branding soulmates if:

• You’re an entrepreneur hatching a brand new business and you recognize the advantages of developing a brand that will thrill investors as much as consumers.
• Your established business has blossomed steadily for years but you’ve outgrown your existing identity, and need a beautiful, scalable solution designed to evolve with you.
• You've begun to notice beautiful brand identities every where you go, and you're becoming a little obsessed. You want one, too, but you don't know where to start.
• You’ve worked with graphic designers before, but even when the work was attractive, it just kept missing the mark.

Sound familiar? Then I say we put our heads together to craft a brand identity speaks to the heart of who you are.

LET'S DO THIS

What's the good word?

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"Working with Annie is like working with an old friend who knows you better than you know yourself. Annie asked the hard questions to enable us to narrow and define our brand and goals. Not only is Annie’s writing eloquent and efficient, she has unparalleled artistic vision. Her spunk and creativity are endless, and she won’t stop until the final product is perfect!"

Deb DePeter & Becky Tellefsen

Partners

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Bryant Park Designs

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"Annie was pivotal to our successful rebrand from PICCPerfect to Mighty Well. She helped us to go from a single product company with a narrow focus to an expanding line of Wellness Wear that helped us to attract VC funding. I would trust any project in the creative hands of Annie Baker!"

Emily Levy

CEO & Co-Founder

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Mighty Well

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"Annie - thank you for your great work putting together a powerful and beautiful logo for the Women’s Bar Association. As the President of the organization, I am so proud that our branding is innovative and captured our organization in ways our creative committee didn’t even know how to articulate. When we first started the process, I thought I wanted anything but a standard scales of justice to represent us. In the end, it was your interpretation of the scales and how they related to our mission that best spoke for us. We appreciate your time and patience in getting us to such a great result."

Meredith Ainbinder

President

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The Women's Bar Association of Massachusetts

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"Don't bother looking further. NO ONE will understand you or your brand better than Annie Baker at Hardwired Branding. Annie has the uncanny ability to articulate EXACTLY what you have been trying to say but never quite know how. She's a triple threat: her knack for writing content is unequaled; she has vision for days; and her artistic talents are unmatched. It's more than one-stop shopping when you work with Hardwired Branding: it's the greatest gift you could ever give your business!"

Kim Miles

Founder & CEO

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Miles in Heels Productions

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